ML p(r)ior | On Diffusion-restricted Social Network: A Measurement Study of WeChat Moments

On Diffusion-restricted Social Network: A Measurement Study of WeChat Moments

2016-01-31
WeChat is a mobile messaging application that has 549 million active users as of Q1 2015, and "WeChat Moments" (WM) serves its social-networking function that allows users to post/share links of web pages. WM differs from the other social networks as it imposes many restrictions on the information diffusion process to mitigate the information overload. In this paper, we conduct a measurement study on information diffusion in the WM network by crawling and analyzing the spreading statistics of more than 160,000 pages that involve approximately 40 million users. Specifically, we identify the relationship of the number of posted pages and the number of views, the diffusion path length, the similarity and distribution of users' locations as well as their connections with the GDP of the users' province. For each individual WM page, we measure its temporal characteristics (e.g., the life time, the popularity within a time period); for each individual user, we evaluate how many of, or how likely, one's friends will view his posted pages. Our results will help the business to decide when and how to release the marketing pages over WM for better publicity.
PDF

Highlights - Most important sentences from the article

Login to like/save this paper, take notes and configure your recommendations

Related Articles

2019-01-28
1901.09498 | cs.SI

Crowdsourced video systems like YouTube and Twitch.tv have been a major internet phenomenon and are … show more
PDF

Highlights - Most important sentences from the article

2019-03-27

The tremendous popularity gained by Online Social Networks (OSNs) raises natural concerns about user… show more
PDF

Highlights - Most important sentences from the article

2018-11-26

Information propagation in online social networks is facilitated by two types of influence - endogen… show more
PDF

Highlights - Most important sentences from the article

2018-11-27

Online advertising is the major source of income for a large portion of Internet Services. There exi… show more
PDF

Highlights - Most important sentences from the article

2019-03-02

The social brain hypothesis fixes to 150 the number of social relationships we are able to maintain.… show more
PDF

Highlights - Most important sentences from the article

2018-09-23

Community detection in social networks is widely studied because of its importance in uncovering how… show more
PDF

Highlights - Most important sentences from the article

2017-07-20

Understanding the dynamics of social interactions is crucial to comprehend human behavior. The emerg… show more
PDF

Highlights - Most important sentences from the article

2018-07-31

Users online tend to acquire information adhering to their system of beliefs and to ignore dissentin… show more
PDF

Highlights - Most important sentences from the article

2018-12-23

Social network and publishing platforms, such as Twitter, support the concept of verification. Verif… show more
PDF

Highlights - Most important sentences from the article

2019-02-19

We introduce an original mathematical model to analyze the diffusion of posts within a generic onlin… show more
PDF

Highlights - Most important sentences from the article

2019-01-11

Echo chambers in online social networks, in which users prefer to interact only with ideologically-a… show more
PDF

Highlights - Most important sentences from the article

2016-12-09

Many of today's most widely used computing applications utilize social networking features and allow… show more
PDF

Highlights - Most important sentences from the article

2016-11-22

A large scale agent-based model of common Facebook users was designed to develop an understanding of… show more
PDF

Highlights - Most important sentences from the article

2014-02-21

Getting deeper insights into the online browsing behavior of Web users has been a major research top… show more
PDF

Highlights - Most important sentences from the article

2015-04-07
1504.01760 | cs.SI

Individuals' access to information in a social network depends on its distributed and where in the n… show more
PDF

Highlights - Most important sentences from the article

2013-08-14

During the past a few years, users' membership in the online system (i.e. the social groups that onl… show more
PDF