ML p(r)ior | Optimal Real-Time Bidding Frameworks Discussion

Optimal Real-Time Bidding Frameworks Discussion

2016-02-02
1602.01007 | cs.GT
This note is a complementary material for the solution of optimal real-time bidding function in paper "Optimal Real-Time Bidding for Display Advertising, KDD 2014", where the estimated cost is taken as the bid price, i.e., the upper bound of the true cost. Here we discuss a more general bid optimisation framework with various utility and cost functions.
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